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Worldata is a full-service direct marketing partner for endless opportunities
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Worldata’s list brokerage services integrate over thirty years of industry experience with the know-how and personalization of list recommendations. We utilize only the most advanced techniques and newest thinking available within the direct marketing industry to understand how our clients can stay competitive and provide them the services to do so. Using the most modern techniques and cutting-edge technology, we provide you with a complete turnkey service of preparing marketing plans, competitive studies, negotiations and
follow-up analysis.
Whether your business plan includes Postal Marketing, Email Marketing or both, Worldata has the experience, track record, tools and personnel to make your list acquisitions a consistent positive to your ‘bottom line’. We will provide you with unparalleled services that separate us from our competition, making us the best in the business.
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Worldata has developed a comprehensive and yet intuitive campaign management tool that incorporates the most essential elements used in planning and executing campaigns today. Besides for being one of the best of the new breed direct marketing tools available, it is absolutely free to Worldata’s exclusive list brokerage clientele.
The benefits of this tool include:
- A Marketing Calendar that is yours to develop
- An Order Status Box that gives a 24/7 report of where you stand vis avis your list orders! This includes all Exchanges.
- The Job Tracker that takes you 24/7 into exactly how your order is progressing and if there are any holdups
- An ROI/Indexing calculator to help develop your bottom line
- A Datacard Search with extended selection capability; linked to the industry’s premier database
- A Q&A email communication system that can automatically send your information to any preselected group of people within your organization, vendor group or your Worldata list professional
- Tool bars that will take you to several of our online tracking and email creation programs
- The day’s direct marketing headlines; selected to keep you aware of the industry we work in
- All of you current Worldata projects
- Complete reco and Campaign histories for quick reference
- Profile with overlays of your house and prospect files
Complete access to the industry’s top direct-mail archive of over 6,000 different pieces, so you know what the competition is doing
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Worldata caters to the needs of both small and large-scale mailers.
When top-flight expert analysis and planning is called for Worldata is the leader.
Our clients can avail themselves of any or all of the following services:
- Response and database analysis.
- Retrieval and review of historical mail campaigns and records so clients can grow their markets.
- Demographic Profiling to enable greater affinity groups to develop.
- Category or Group targeting for further affinity growth.
- Statistical Indexing; so ‘apples can be compared to apples’.
- Real-time updating, online, of historical data so planning can occur 24/7.
- Continual reporting, online, to maintain budgets and develop future campaigns.
Worldata will meet your needs as you grow or as you test new ideas.
The proper fit is what feels correct to you.
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Knowing what your competition is doing will go a long way to understanding your marketplace. This is not a negative information search; it becomes part of the road map to successful list acquisition. Worldata will present an overview to you and your staff.
- Who are your competitors
- What is the price point of their offer
- Which lists do you both use
- Which lists work for them and not you; and visa versa
- How often are they in the mail
- When do they mail
- How often are they mailing the same lists; and what selects do they request
Whether your business plan includes Postal Marketing, Email Marketing or both, Worldata has the experience, track record, tools & personnel to make your list acquisitions a consistent positive to your 'bottom-line'. Worldata is recognized as one of the most innovative and skilled list marketing firms in the country. We have built our reputation by providing list recommendations that produce consistent, superior results!
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Lists that work usually fall into groups of lists that work. Simply put, we analyze your working lists and try to drill deeper into those categories.
An example may be called for; a financial newsletter publisher mails several types of lists. The lists include the following categories; financial magazines, sports magazines, investor lists, professional lists, other financial newsletter lists, second homeowner lists, agency sold lists, life-style lists and various news magazine lists. In this example some of these categories will fail in general and some may be mediocre while still others are successful.
We can all guess that other financial newsletter lists would be at the top of the chart. That probably would be true. However, Worldata looks ‘under the hood’. Other lists work because of the offer or the nature of how they were sold (a non-agency sold, direct to publisher financial magazine list may work exceedingly well).
We analyze the category and create sub-groups that may have new potential. When a category works we further develop the area of success. We base our list recommendations on solid and tested research.
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Each list that is suggested comes with a complete rationale for why it is in our recommendation. A list media plan is delivered to you electronically & will feature our unique "real-time" datacard updates.
** Each list featured in the recommendation will include a link to a "live" datacard that is continuously updated; your recommendation never goes out of date.
Our list brokers work with mailers in every marketplace:
- B-to-B
- B-to-C
- Credit Card Marketing
- Technology
- Human Resources
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- Consumer Magazines
- Newsletters
- Catalogs
- Financial Services
- And More!
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Our list brokerage professionals will be with you every step of the way.The steps are fundamental to how Worldata works with every client.
Here are the steps:
We offer a full range of services from list selection and acquisition to working with you on the newest developments and trends. Our list brokerage professionals will be with you every step of the way:
- Prepare a marketing plan for testing and evaluating lists.
- Negotiate the best pricing, reciprocal rentals, exchanges and net name arrangements, and in the case of email lists we will negotiate for first and last names (if available) for personalization.
- Schedule and coordinate the delivery of outside lists with the delivery of your house file for merge/purge processing, personalization and mailing/delivery.
- Track the number of clicks for each of your Email marketing campaigns with our proprietary online Worldata Tracker.
- Consult with your marketing staff to analyze the results of your campaign.
- Develop profiles of the most profitable lists.
- Produce detailed reports analyzing your media planning and buying activities, which come to you both traditionally and electronically.
The Worldata Brokerage Team is expert at selecting, negotiating and buying a complete array of media for your marketing campaigns:
Postal Lists…Email Lists…Banner Advertising…Email Newsletter Advertisements
From beginning to end, we are part of your direct marketing solution.
Please click here to Contact Us or Call Us at 800-331-8102
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